The idea for Hard Rock Records was an evolution of the company’s long history of music events in 2011, Hard Rock venues hosted more than 17,000 concerts in 174 different venues. PHOTOS: Billboard Music Awards 2012 - The Winners and Nominees It’s an equity play, a giving-back-to-the-community play.” “Our belief and goal is that if artists ascend to the greatest stage in life that they’ll remember Hard Rock. “We’re not trying to earn money on this, we want to help emerging artists,” says John Galloway, Hard Rock’s vp and chief marketing officer. One Song” program, Hard Rock Records is not a revenue play for the company. Like similar branded ventures from Mountain Dew (Green Label Sound) and Converse’s long-running “Three Artists. Its first signing, Mississippi-based rock band Rosco Bandana, will issue its debut album in September and perform at a kickoff party for the label June 19 at Hard Rock Cafe Nashville. Hard Rock International is launching Hard Rock Records, an in-house record label for the cafe, hotel and casino chain.
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